Its great to give your design personality, word of mouth is the best sales tool so make your product design sharable of social media. Its easy to look at packaging as a cost that can be reduced but investment in the right design pays dividends when it comes to creating desire.
Where is your product being sold?
Who are you targeting to retail your product? Its not just the customers attention you need to grab, you want your products standing out from the crowd. Think about the wording and what’s going to inspire hands to reach out and read more about you.
Innovations in packaging are constantly evolving, for example new eco friendly trigger sprays now feature a pump action allowing for a long flourishing spray with just one pump – the dream solution for large coverage. Buzz words are eco-friendly, recyclable and easy application, let the packaging do the work!
Find a balance between striking that bulk deal with the cost of storage and supply and demand. We have no minimum order so this allows you to trail new additions the your range without over commitment, however volume does open up conversations for price negotiation.
We all remember a few years ago trying to drink out of jam jars, trends are not always practical and tend to have an abrupt ending from being the latest must-have, to the extinct. What we love today may be a topic of scorn tomorrow so consider the shelf life of your design.
Touch is important, does your packaging feel good in your hands, does the spray action work easily, should the label be matt and gloss? Look at who you are targeting and think about the textures they respond to.
Its ok to compromise! Managing your costs whilst selecting the most attractive packaging means keeping both feet on the ground and not getting too swept away. Prioritise your objectives and the needs of the packaging, the visual and performance are key, there is always a solution, rethink the labelling, bottle sizes, or volume costs to ensure you don’t financially over stretch.